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A Practical and Optimistic Approach to Generative AI

October 29, 2024 @ 11:00 am 12:00 pm UTC-4

Many questions surround Gen AI. Hear from higher-ed marketing and Gen AI expert Bart Caylor as he shares a practical/optimistic approach and teaches you how to embrace Gen AI as a collaborator and teammate. By embracing the potential of Generative AI, you and your organization can stay ahead in an ever-evolving landscape and effectively navigate the challenges ahead. Bart offers prompt design best practices, a GenAI toolbox, and shares practical use cases to help your team begin using this incredible tool.                

With over 35 years of experience in design and marketing, Bart Caylor has worked with top global brands and nonprofits like Motorola, RCA, Iams Pet Food, Lumina Foundation, Western Governors University, and the American Bible Society. 

 Bart founded Caylor Solutions, a higher education marketing and design firm, in 2011 to combine the best practices of his corporate, nonprofit, and education experience, specifically for higher education clients. In 2023, Bart was named one of the “Top 10 Higher Ed Marketers You Should Follow” for offering straightforward, practical advice on marketing challenges via The Higher Ed Marketer Podcast. With over 180 episodes featuring higher education marketing’s leading voices, The Higher Ed Marketer Podcast regularly ranks in the top 3 “must-listen-to podcasts” by various blogs and higher ed industry influencers. 

Bart just released his first book, “Chasing Mission Fit: A Marketing Guide To Fill Your Institution With Students Who Will Succeed,” which reached #1 in Marketing on Amazon. He is a sought-after speaker and trusted consultant for higher education institutions, businesses, and conferences because of his expertise in generative AI, marketing, and website design. Be sure to connect with Bart on LinkedIn.

Watch the full recording here.