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*RECORDING AVAILABLE* Webinar: From Scroll to Sign-Up: What Today’s Students Teach Us About Tomorrow’s Marketing

December 3, 2025 @ 1:00 pm – 2:00 pm UTC-4

The AFC Communications and Marketing Commission met on December 3 at 1:00 PM ET for a webinar called: From Scroll to Sign-Up: What Today’s Students Teach Us About Tomorrow’s Marketing.

Students don’t think in funnels. They think in scrolls, swipes, and story-driven moments—and that shift is changing everything about how we market community college. In this session, GradComm shared what 4+ million dollars in campaign data reveals about what’s working (and what’s not) in today’s digital landscape.

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About the presenter:

Cheryl Broom is a leading expert in higher education marketing and communications. With nearly two decades of higher education experience, Cheryl has worked extensively with community colleges and universities nationwide on various projects, from successful bond passages to complex marketing campaigns.

Cheryl’s background includes serving as the Director of Governmental Relations, Marketing, and Communications at MiraCosta College and being an adjunct faculty member at both MiraCosta and Palomar Colleges. She is also the co-founder of GradComm and has been with the firm since its inception.

Cheryl is highly respected in her field and has received numerous accolades for her work. The National Council for Marketing and Public Relations recognized her as the West Coast’s “Communicator of the Year,” and she has earned over 100 marketing awards from various national organizations. In addition to her professional achievements, Cheryl hosts the popular podcast “Higher Ed Conversation,” which ranks in the top 10% of podcasts globally. Her podcast offers insightful discussions and engaging conversations about higher education.

With her unwavering dedication and expertise, Cheryl brings a unique perspective to GradComm, making it the best in its class. She earned her master’s degree from CSU Chico and her bachelor’s degree from UC Santa Barbara.

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