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Webinar: Mastering Short-Form Video: Elevate Your Higher Education Marketing Strategy
December 10, 2024 @ 1:00 pm – 2:30 pm UTC-4
Eleazar Asencio, the Chief Digital Officer at Miami Dade College, emphasized the importance of short-form content in marketing strategies, using the Ida sales funnel to illustrate the buyer’s journey. He discussed the potential of AI and large language models in enhancing creativity and productivity, and the importance of creating attention-grabbing content, particularly for awareness and consideration sections. He also shared strategies for creating short-form content, the importance of creating awareness and appearing more human in promotional content, and the use of AI for summarizing content.
View the recording here.